Launching a new product in the fast-paced Consumer Packaged Goods (CPG) industry is an exhilarating, high-stakes game. From the spark of an idea to the moment it lands in a shopping cart, the journey is a marathon of creativity, strategy, and meticulous planning. But there's a crucial, often underestimated, element that underpins the entire process: […]
It’s one of the biggest line items on your P&L that can swallow 15-25% of your gross revenue. Yet, for many in the Consumer Goods world, the trade promotion budget remains a frustrating black box. We pour millions into it, but what do we truly get back? This isn't just an accounting headache; it's a […]
For any Consumer Goods (CPG) company, the Annual Operating Plan (AOP) is more than just a budget; it's the operational blueprint for the entire year. It is the single most important process for aligning every function, from marketing and sales to supply chain and finance, around a single, unified set of goals. The CPG landscape […]
