The sales team submits an ambitious new plan—targets are high, growth projections are bold, and the business is aligned around hitting “the number.” As a demand planner, this is where critical thinking begins. The challenge lies in translating those top-line aspirations into a demand forecast grounded in reality—one that enables operations, finance, and supply chain […]
Accurate sales forecasting plays a critical role in financial planning, resource allocation, and business strategy. For finance, planning, and analytics professionals, the ability to anticipate future revenue helps inform budgeting, staffing, and inventory decisions—ultimately driving more confident, data-backed decision-making. At its core, sales forecasting is the practice of estimating future revenue based on historical data, […]
